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Strategic planning:
A collaborative effort

Group of people posingAccess Copyright’s Board of Directors and staff during a facilitated session to formulate the organization’s 2025-2028 strategic plan. Image credit: Communications MDR
Access Copyright’s 2025-2028 strategic plan charts an energizing and exciting future for the organization.

With the support of Communications MDR, a strategic consulting firm with extensive experience working with the cultural industries, our plan for 2025-2028 is the product of significant input and consideration from many stakeholders, including:

• Interviews with all Access Copyright staff,
• Interviews with all Access Copyright Board members,
• Roundtable discussions with representatives from Access Copyright’s membership,
• Survey responses from 558 affiliates and 72 customers,
• Landscape review of trends in collective licensing,
• A one-day planning retreat with the Board and select Access Copyright staff.

The final plan, adopted unanimously by the Board in December 2024, focuses Access Copyright’s efforts around four primary goals:

• Increase sales of licences to Canadian organizations,
• Raise awareness about copyright,
• Build a performance-based culture,
• Increase operational efficiency.

We look forward to reporting back to the Access Copyright community on our progress as the plan is operationalized.